Export competitiveness of Uttarakhand organic basmati rice

“Basmati” is long grain aromatic rice grown for many centuries in the specific geographical area, at Himalayan foot hills of Indian sub-continent. Basmati unique among other varieties. possessing grain, cooking, eating and digestive qualities. Hence, majority people country abroad have developed liking basmati rice. India world’s largest producer premier variety Apart from all major growing countries their own traditional evolved varieties leading are Pakistan, China, Indonesia, Philippines, Thailand Vietnam. Gulf region remains markets inside Gulf, Saudi Arabia accounts chunk imports India. Pakistan sole competitor international market being big player export, product’s competitiveness has not been thought so far. Export related to country's ability compete within export markets, maintain economic growth employment. The demand increase mostly based on necessity consider globalization challenges, affecting competitiveness, apply adequate decisions regarding competitiveness. Uttarakhand Organic Commodity Board (UOCB), a government supporting institution providing kind backward forward linkages. State needs promote its brand globally. For this initiate few strategies build strong International market.